AI imagery disclosure: three options
Trimmed from the full June review to the directions worth deciding between. Legal Floor and Invisible Note dropped: neither is a real contender at premium tier.
Brand & Craft
Feels premium, editorial. Florist's hands stay visible.
Legal & Trust
Covers all 9 markets. Pre-addresses return disputes.
Clarity
Understood in 30 seconds, English and Arabic.
Speed to ship
CMS-only vs. needing a dev sprint.
Option 1
The Honest Craft Note
AI as a styling tool. The florist stays the hero.
RECOMMENDED
Brand & Craft: High
Legal & Trust: High
Clarity: High
Speed: High (CMS only)
Leads with what the image is for: showing the arrangement in a curated setting. Then grounds trust in the real product and the person assembling it. The only direction where human craft sits inside the disclosure itself, not bolted on as a legal line.
Short
This image was styled using AI. The flowers, sizes, and packaging are exactly as listed, assembled by our florists.
Medium
This image was styled using AI to show how your arrangement looks in a curated setting. The flowers, packaging, and size are exactly as listed. Every arrangement is hand-assembled by our florists.
Long recommended default
This image was styled using AI to show how your arrangement looks in a curated setting. The flowers, vase, packaging, size, and colour palette are exactly as listed. Every arrangement is hand-assembled by our florists. Minor natural variation may occur.
Option 2
The Styled Scene
Luxury-marketplace register. The 1stDibs / Chairish pattern.
Brand & Craft: High
Legal & Trust: Medium
Clarity: Medium
Speed: Medium
A "Styled scene:" lead-in functions as a label, not an apology. Proven at luxury tier, but no florist or craft mention, and lighter legal coverage than the Honest Craft Note.
Short
Styled scene: AI-generated for visual inspiration. For exact contents, see the product list below.
Medium
Styled scene: this image is AI-generated for visual inspiration and may feature subtle variations in colour, bloom density, or setting details. The arrangement will match the listed size, style, and packaging. For exact contents, see the product list below.
Long
Styled scene: this image is AI-generated to show your arrangement in a curated setting. It may feature subtle variations in colour, bloom density, or scene details. We guarantee the listed size, flower variety, colour palette, and packaging. For the exact contents of your order, see the product list below.
Option 3
The Brand Confidence Badge
Disclosure as a design element: an inline "AI Styled" badge with a tooltip.
Brand & Craft: High
Legal & Trust: High
Clarity: High
Speed: Low (dev sprint needed)
Treats disclosure as a feature, not a footnote. A labeled badge sits right where the customer is judging the image. Best long-term experience, but not shippable without design + dev time, so it can't be the near-term answer on its own.
Short
Badge: "AI Styled"
Medium
Badge: "AI Styled"Tooltip: This image was styled using AI to show your arrangement in a curated setting. Flowers, packaging, size, and colour palette are exactly as listed. Hand-assembled by our florists.
Long
Badge: "AI Styled"Tooltip: This image was styled using AI to show how your arrangement looks in a real setting. The flowers, vase, packaging, size, and colour palette are exactly as listed. Every arrangement is hand-assembled by our florists. Minor natural variation may occur due to seasonality. For exact order contents, see the product list below.
Where this actually shows up on the live PDP
Live product page, both states: the disclosure is not visible by default.
1Default state (collapsed)
⤢ Click to zoom
1
Nothing about AI is visible here. The shopper has to click "See More" to expand the description before they'd ever see a disclosure line.
2After clicking "See More" (expanded)
⤢ Click to zoom
2
This is where it goes. The AI disclosure copy inserts directly below the existing "Disclaimer:" line, above the SKU. Same accordion slot, zero new dev.
What actually needs deciding
- Ship the Honest Craft Note (Long variant) now: it's already approved, this just confirms the copy.
- Deploy it on the September rollout pages, timed to the first AI catalog images going live?
- Commission the Arabic translation now, so it's ready before September?