Floward Creative Innovation

AI Photography
Update

Omar + Asil touchpoint — June 10, 2026

check_circle Phase 1 Complete schedule Production June 15
Today's Meeting

Two things this meeting can do

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Bucket 1 — Close Today

Production timeline
June 15 confirmed in writing by Bakir
Website phrase
Drafted, D1 option ready to agree on
Both items ready to close
pending

Bucket 2 — Set the Gate

Quality verdict
Requires staging access — Thursday June 11
Final scoring
Full rubric assessment after Thursday testing
Named explicitly — no verdict before data
Bucket 1 of 2 — Close Today

Timeline is locked

✓
June 8–9
Dagiga delivery received
Text fidelity confirmed in production. Bakir sent initial outputs including ribbon text test.
✓
June 9
Production go-live confirmed in writing
Bakir confirmed June 15 in writing. CC: Omar, Asil, Hitham.
11
Thursday, June 11
Staging access — quality testing
Full scoring against rubric. Angles, resolution (2K), text fidelity. This is the real verdict point.
W
Tuesday, June 16
Quality verdict + Production go-live
Score shared. If passing: production June 15 proceeds. Full scoring Sunday–Monday, verdict Tuesday June 16.
June 15
Production go-live — Dagiga confirmed in writing
June 11 + 16
Staging access (Thu) → verdict (Tue)
~30 days
To July 1 hard deadline
Bucket 1 of 2 — Close Today

Website phrase — the honest direction wins

Recommended — D1 "Honest Craft Note" July 1 via CMS
"This image was styled using AI to show how your arrangement looks in a curated setting. The flowers, vase, packaging, size, and colour palette are exactly as listed. Every arrangement is hand-assembled by our florists. Minor natural variation may occur."
psychology

Why honest outperforms vague

Builds trust — customers reward transparency over silence
Answers the two real questions: "Is this what I'll receive?" and "Is it real?"
AI as production enabler — not a replacement story
Aligned with where global brands are landing
GLOBAL BRAND REFERENCES

Deployment path

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Tier 1 — CMS text edit
July 1 ready
schedule
Tier 2 — Inline badge (AI icon)
Month 2 dev
ROLLOUT

Phased rollout agreed. Details and market sequencing to be discussed separately.

Legal + disclosure ownership to be confirmed. Omar owns Google Merchant ai_generated attribute.

"Transparency is becoming the expected standard, not an exception."
— Stylitics, AI images on PDPs
Bucket 2 — Quality Gate

Dagiga track — progress, not conclusion

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Ribbon text on cream satin — فلاورد / FLOWARD
Solved in production
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Delivery confirmed June 9
Bakir confirmed
schedule
2K resolution (e-commerce minimum)
Thursday testing
schedule
Multiple angles (top-down + hero)
Thursday testing
schedule
Full rubric scoring (6 hard gates)
Post staging

One output set visible today shows ribbon text is solved. This is a positive signal — not a final quality verdict. The remaining gates (resolution + angles) require staging access on Thursday.

PODIUM STUDIO — SAMPLE OUTPUT
Dagiga output showing ribbon text
Ribbon text: فلاورد resolved
SOURCE INPUT (from 5 iPhone images used)
Dagiga input
Direct Comparison — Same SKU

Dagiga vs. Magnific — same source product

Dagiga — Podium Studio
Dagiga output
Dagiga output 2
Text: Solved 2K: Pending Angles: Pending
Magnific — Nano Banana Pro
Magnific output
Magnific output 2
Text: Solved Phase 1: 6/6 Combined: Pending
Magnific — Alternative Track

Magnific: Phase 1 complete, angles tested

What is done

Phase 1 — 6/6 SKU/shot combinations tested and passing. Full prompt library locked.
Text fidelity benchmark done June 8. Nano Banana Pro wins over GPT 2. Arabic فلاورد fully solved.
Angles tested — multiple compositions generated from single source. Results below.
Two-path workflow locked: W2A (easy SKUs: source only) + W2B (hard SKUs: source + ribbon close-up)

What is pending

Combined output: angles + text fidelity together — not yet tested as one prompt
Shot composition guide applied: received June 10, will feed next Magnific run
Upscaling validation: upscaling was OFF in Phase 1 — needs testing for 2K target
ANGLES TESTING — SAME SOURCE
Angle 1
Angle 2
Angle 3
6 angle variations from 1 source input
Cake Customization — Dagiga Outputs

Cake SKUs — outputs received, review in progress

SKU 3 round cake
SKU 3 — Round
SKU 3 two-tiered cake
SKU 3 — Two-tiered
SKU 4 round cake
SKU 4 — Round
SKU 4 two-tiered cake
SKU 4 — Two-tiered

Status

4 outputs received from Dagiga
Initial visual check: look ok
Forwarded to Amin Refaat for final confirmation
2-tier cake limited to 2 sizes only — Bakir fixing and resending

Commercial context

Phase 3 cakes (KW+KSA expansion) explicitly depend on AI photo creation for additional SKUs. Early July launch target. ~4% of total F&B sales. Amin + Asil are watching this closely.

15
Total cake SKUs scoped for AI generation
Quality Gate — Thursday June 11

What Thursday's staging access will answer

image
G1: Resolution — does Dagiga deliver ≥2K output?
Thursday
view_in_ar
G2: Multiple angles — hero shot + top-down + detail?
Thursday
font_download
G3: Text fidelity — ribbon Arabic + Latin?
Solved in production
palette
G4–G6: Color, background, composition
Thursday
"That's exactly what Thursday's testing will answer. What I can confirm today is the timeline is locked and the phrase is ready."

If staging passes

  • Production go-live June 15 — on schedule
  • Gate 3 asks become negotiation leverage (not blockers)
  • Magnific backup track validated as ready
  • Phase 2 design discussion can start

If staging reveals gaps

  • Gate 3 asks become the formal ask to Dagiga
  • Magnific becomes primary track for July 1
Summary

Close today,
gate Thursday

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Timeline confirmed
Production June 15 — Bakir in writing
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Website phrase ready
D1 option — CMS edit, July 1 deployable
schedule
Quality verdict — Thursday June 11
Staging access, full scoring, verdict Tuesday June 16
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Both tracks operational
Dagiga (Podium Studio) + Magnific (Nano Banana Pro)
Floward Creative Innovation · AI Photography · June 10, 2026
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